Meet the author

Tom Percival.

Writer & illustrator · United Kingdom

Tom Percival: British picture-book maker behind the Big Bright Feelings series (Ruby's Worry, Perfectly Norman, Ravi's Roar) — a PSHE/SEL fixture in UK primary schools and a reliable shelf for kids processing big feelings.

Tom Percival is a British author-illustrator born in Shropshire, best known for the Big Bright Feelings picture-book series, Ruby's Worry, Perfectly Norman, Ravi's Roar, Meesha Makes Friends, The Invisible, which gently externalises children's emotional experiences through visual metaphor. Worry is a small yellow shape that grows larger when ignored; Norman's wings are a bright feathered thing he tries to hide. The books have become a fixture of PSHE / SEL reading in UK schools and parent-led conversations about feelings. Percival also writes the Dream Team chapter-book series and other picture books. His visual style is bright, contemporary and inclusive, and his books are well-suited to children processing anxiety, difference, or big emotions.