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Cover of Dear Santa
Board · ages 1–4

Dear Santa

Written and illustrated by Rod Campbell

Top giftable

The obvious festive companion to Dear Zoo, using the same lift-the-flap guessing structure for Christmas presents. A strong seasonal toddler pick: simple, cosy, interactive and highly repeatable in December.

  • Best for1–4
  • FormatBoard
  • Length20 pp
  • Read aloud~3 min
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The vibe

What it’s like.

Style

  • Repetitive
  • Conversational

Tone

  • Warm
  • Funny
  • Silly
  • Cosy

Themes

On the pagelift the flap, presents, santa, christmas, festive reading, perfect present, guessing game, toddlers

Experience meters

Energy2/ 5
Humour3/ 5
Scariness1/ 5
Peril1/ 5
Wonder3/ 5
Cosiness5/ 5
Emotional intensity1/ 5
Conceptual intensity1/ 5

What’s it about?

The story.

Dear Santa adapts the Dear Zoo formula into a Christmas setting. A child writes to Santa, and Santa sends a series of presents that are not quite right: too big, too small, too scary or otherwise unsuitable. Each present is hidden behind a flap, so toddlers get the familiar pleasure of guessing, lifting and joining in before the perfect gift is revealed. Rod Campbell's style is direct, uncluttered and built around early participation rather than complex storytelling. The seasonal angle gives the book extra giftability, while the repetition and flaps make it easy for very young children to understand and request again. This is the key Rod Campbell Christmas title: not as essential year-round as Dear Zoo, but probably the strongest festive early-years novelty book in his catalogue.

Fit check

Right for your child?

Where it lands by age

  • 1
  • 3
  • 5
  • 7
  • 9
  • 11
  • 13
  • Best fit · 1–4
  • Read aloud · 0–5
  • Independent · 2–5

Prose load

Light

Visual support

Very high

Reluctant-reader friendly

Very

Read-aloud quality

Excellent

Works well for

  • Reading aloud
  • Bedtime
  • Gift-buying
  • Reluctant readers
Low sensitivityNo content warnings

Nothing in the book is likely to concern most parents. Safe to recommend without preview.

Bedtime suitability

5 / 5 · Bedtime-friendly

Sensitive-child

4 / 5 · Good fit

Graphic intensity

1 / 5 · None

Best for

  • Christmas
  • Lift the flap
  • Toddlers
  • Festive gift
  • Dear zoo fans

Avoid if

  • Not celebrating christmas
  • Wants story depth
  • Older than 5

Particularly good for children who are…

  • Religious or cultural celebration
  • Reluctant reader
  • Starting nursery or preschool

In the classroom

How it works in school.

A lift-the-flap festive board book — a warm, interactive read-aloud for the youngest at Christmas.

Classroom role

  • Read aloud

A book children love that happens to support school — never a stand-in for the texts a class is taught with. Reviewed for the classroom · June 2026.

Why it lands

Why they love it.

Why kids love it

The specific delight is the Dear Zoo formula at Christmas — flaps to lift, presents to reject, the perfect one waiting on the final page. A two-year-old who's loved Dear Zoo gets the festive version, with the same join-in anticipation.

  • Magic powers
  • Family belonging

Why parents love it

The Dear Zoo formula transposed to Christmas — same flaps, same guessing, same satisfying ending. Reliable December toddler-shelf pick. Not as essential year-round as Dear Zoo, but the strongest festive lift-the-flap board book in the catalogue.

  • Nostalgia
  • Quick to read
  • Bedtime appropriate
  • Shared humour

About the author & illustrator

Rod Campbell.

RC

Rod Campbell

Writer & illustrator · United Kingdom · b. 1945

Rod Campbell is a Scottish author-illustrator born in 1945, best known as the creator of Dear Zoo (1982), the lift-the-flap board book about a child sending various inappropriate animals back to the zoo, which has sold over 10 million copies and remains one of the most-given baby-shower books in the English-speaking world. Campbell pioneered the lift-the-flap board-book format in the 1980s, and his catalogue, Dear Zoo, Oh Dear!, Buster's Bedtime, Noisy Farm, Dear Santa, My Presents, anchors the very-earliest-childhood shelf for ages 0–3. His style is bright, simple, character-led and deliberately durable for board-book handling. A genuine canonical-classic early-childhood author.

More from Rod Campbell

If you liked this

Three ways out of this book.

If you liked this, try…

Lateral matches. Same shelf, different texture.

Come into this from…

Easier or preparing reads — perfect lead-ins.

Cover of Dear Zoo
Dear Zoo

by Rod Campbell

Where's Spot?
Eric Hill
Where's Spot?

by Eric Hill

Where to go next…

Escalation reads — a step up in scale, silliness, or stakes.

Cover of Oh Dear!
Oh Dear!

by Rod Campbell

Cover of Noisy Farm
Noisy Farm

by Rod Campbell

The Jolly Christmas Postman
Janet Ahlberg and Allan Ahlberg
The Jolly Christmas Postman

by Janet Ahlberg and Allan Ahlberg

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Last reviewed · May 2026Suggest a correctionHow we recommend

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