One More BookFind a book
Cover of Is This a Plum?
Picture · ages 2–5

Is This a Plum?

Written and illustrated by Dan Ojari

Top giftableAdults love it tooEndlessly rereadable

An interactive peek-through picture book from animator Dan Ojari and his young son Finn: clever cut-away holes tease one thing, then the page turns to reveal something gloriously unexpected. Bold, stylish and made for read-aloud giggles.

  • Best for2–5
  • FormatPicture
  • Length40 pp
  • Read aloud~8 min
Where to buyPaperback
WaterstonesIn stock
£7.49£8.99Save £1.50
Buy
Amazon
See price at Amazon
Buy

Affiliate links — buy through these retailers and we earn a small commission, at no extra cost to you.

The vibe

What it’s like.

Style

  • Rhyming
  • Repetitive
  • Conversational

Tone

  • Funny
  • Silly
  • Warm
  • Whimsical

Themes

On the pageguessing game, shapes and colours, surprise, animals

Experience meters

Energy3/ 5
Humour4/ 5
Scariness1/ 5
Peril1/ 5
Wonder3/ 5
Cosiness4/ 5
Emotional intensity1/ 5
Conceptual intensity1/ 5

What’s it about?

The story.

Is this a plum? Peer through the hole in the page and it certainly looks like one, but turn over and, SURPRISE, it's the moon! Is this a spider? Turn the page and, no, it's a tiger! This bold, playful picture book uses clever cut-through holes and a call-and-response rhyme to set up a guess and then upend it, page after page, all the way to a hippo's bum. It is a joyful lesson that things aren't always what they seem, wrapped up as a giggly guessing game. The picture-book debut of BAFTA-nominated animator Dan Ojari, it began as an idea and drawings by his seven-year-old son Finn, and the pair share the byline. With graphic, high-contrast artwork and a rhythm built for reading aloud, it is a perfect share for toddlers and their grown-ups, and a natural for the youngest browsers who love to shout out the answers.

Fit check

Right for your child?

Where it lands by age

A read-aloud and lap-share book for toddlers of about 2-5, when the peek-through surprises and shout-out rhyme land hardest. Newly independent readers of 4-6 can enjoy naming the reveals themselves, but it shines as a shared game.

  • 1
  • 3
  • 5
  • 7
  • 9
  • 11
  • 13
  • Best fit · 2–5
  • Read aloud · 2–5
  • Independent · 4–6

Prose load

Minimal

Visual support

Very high

Reluctant-reader friendly

Very

Read-aloud quality

Excellent

Works well for

  • Reading aloud
  • Reading together
  • Gift-buying
  • Reluctant readers
Low sensitivityNo content warnings

Nothing in the book is likely to concern most parents. Safe to recommend without preview.

Bedtime suitability

3 / 5 · Workable

Sensitive-child

5 / 5 · Good fit

Graphic intensity

1 / 5 · None

Best for

  • Interactive books
  • Read aloud
  • Toddlers
  • Guessing games

Avoid if

  • Wants a story with plot

Particularly good for children who are…

  • Starting nursery or preschool

Why it lands

Why they love it.

Why kids love it

The die-cut holes make every page a game: you're sure you know what it is, then the page turns and it's a tiger, or the moon, or a hippo's bum. The reveals are silly and satisfying, and toddlers love shouting out their guesses.

  • Trickery and cleverness

Why parents love it

An animator's eye shows in the graphic, high-contrast artwork, and the call-and-response rhyme is built for reading aloud. It is short, punchy and holds up to the umpteenth read, with a warm backstory: it grew from the author's young son's own drawings.

  • Shared humour
  • Beautiful illustrations
  • Quick to read

About the creators

About the creators.

DO

Dan Ojari

Writer & illustrator · United Kingdom

Dan Ojari is a British animator, director and, with Is This a Plum?, a picture-book maker. He co-founded the East London studio Parabella with Mikey Please and co-directed Robin Robin, the stop-motion musical made with Aardman for Netflix, which earned an Academy Award nomination for Best Animated Short. Is This a Plum? is his debut picture book, a bold, high-contrast guessing game of peek-through holes and call-and-response rhyme, in which one thing is teased and the page turn reveals another. It began as an idea and drawings by his seven-year-old son Finn, and the two share the byline. Ojari brings an animator's sense of timing and graphic punch to the page, making a book built for read-aloud giggles and the very youngest browsers who love to shout out the answer.

More from Dan Ojari
FO

Finn Ojari

Writer · United Kingdom

Finn Ojari is the young co-creator of the picture book Is This a Plum?, which began as an idea and drawings by him at the age of seven. He shares the byline with his father, the BAFTA-nominated, Oscar-shortlisted animator Dan Ojari, who developed Finn's concept into a bold, interactive peek-through book. Using clever cut-away holes and a call-and-response rhyme, it teases one thing — a plum, a spider — then turns the page to reveal something gloriously unexpected, all the way to a hippo's bum. With high-contrast, graphic artwork and a rhythm built for reading aloud, it is a giggly guessing game and a joyful lesson that things aren't always what they seem — a natural share for toddlers and the very youngest browsers who love to shout out the answers.

More from Finn Ojari

If you liked this

Three ways out of this book.

If you liked this, try…

Lateral matches. Same shelf, different texture.

Cover of Dear Zoo
Dear Zoo

by Rod Campbell

Cover of Press Here
Press Here

by Herve Tullet

Peek-a Who?
Nina Laden
Peek-a Who?

by Nina Laden

Last reviewed · July 2026Suggest a correctionHow we recommend

More ways to wander the room