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Cover of Is This a Plum?
Picture · ages 2–5

Is This a Plum?

Written and illustrated by Dan Ojari

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Top giftableAdults love it tooEndlessly rereadable

An interactive peek-through picture book from animator Dan Ojari and his young son Finn: clever cut-away holes tease one thing, then the page turns to reveal something gloriously unexpected. Bold, stylish and made for read-aloud giggles.

  • Best for2–5
  • FormatPicture
  • Length40 pp
  • Read aloud~8 min
Where to buyPaperback
WaterstonesIn stock
£7.49£8.99Save £1.50
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The vibe

What it’s like.

Style

  • Rhyming
  • Repetitive
  • Conversational

Tone

  • Funny
  • Silly
  • Warm
  • Whimsical

Themes

On the pageguessing game, shapes and colours, surprise, animals

Experience meters

Energy3/ 5
Humour4/ 5
Scariness1/ 5
Peril1/ 5
Wonder3/ 5
Cosiness4/ 5
Emotional intensity1/ 5
Conceptual intensity1/ 5

What’s it about?

The story.

Is this a plum? Peer through the hole in the page and it certainly looks like one, but turn over and, SURPRISE, it's the moon! Is this a spider? Turn the page and, no, it's a tiger! This bold, playful picture book uses clever cut-through holes and a call-and-response rhyme to set up a guess and then upend it, page after page, all the way to a hippo's bum. It is a joyful lesson that things aren't always what they seem, wrapped up as a giggly guessing game. The picture-book debut of BAFTA-nominated animator Dan Ojari, it began as an idea and drawings by his seven-year-old son Finn, and the pair share the byline. With graphic, high-contrast artwork and a rhythm built for reading aloud, it is a perfect share for toddlers and their grown-ups, and a natural for the youngest browsers who love to shout out the answers.

Fit check

Right for your child?

Where it lands by age

A read-aloud and lap-share book for toddlers of about 2-5, when the peek-through surprises and shout-out rhyme land hardest. Newly independent readers of 4-6 can enjoy naming the reveals themselves, but it shines as a shared game.

  • 1
  • 3
  • 5
  • 7
  • 9
  • 11
  • 13
  • Best fit · 2–5
  • Read aloud · 2–5
  • Independent · 4–6

Prose load

Minimal

Visual support

Very high

Reluctant-reader friendly

Very

Read-aloud quality

Excellent

Works well for

  • Reading aloud
  • Reading together
  • Gift-buying
  • Reluctant readers
Low sensitivityNo content warnings

Nothing in the book is likely to concern most parents. Safe to recommend without preview.

Bedtime suitability

3 / 5 · Workable

Sensitive-child

5 / 5 · Good fit

Graphic intensity

1 / 5 · None

Best for

  • Interactive books
  • Read aloud
  • Toddlers
  • Guessing games

Avoid if

  • Wants a story with plot

Particularly good for children who are…

  • Starting nursery or preschool

Why it lands

Why they love it.

Why kids love it

The die-cut holes make every page a game: you're sure you know what it is, then the page turns and it's a tiger, or the moon, or a hippo's bum. The reveals are silly and satisfying, and toddlers love shouting out their guesses.

  • Trickery and cleverness

Why parents love it

An animator's eye shows in the graphic, high-contrast artwork, and the call-and-response rhyme is built for reading aloud. It is short, punchy and holds up to the umpteenth read, with a warm backstory: it grew from the author's young son's own drawings.

  • Shared humour
  • Beautiful illustrations
  • Quick to read

About the creators

About the creators.

DO

Dan Ojari

Writer & illustrator · United Kingdom

Dan Ojari is a British animator, director and, with Is This a Plum?, a picture-book maker. He co-founded the East London studio Parabella with Mikey Please and co-directed Robin Robin, the stop-motion musical made with Aardman for Netflix, which earned an Academy Award nomination for Best Animated Short. Is This a Plum? is his debut picture book, a bold, high-contrast guessing game of peek-through holes and call-and-response rhyme, in which one thing is teased and the page turn reveals another. It began as an idea and drawings by his seven-year-old son Finn, and the two share the byline. Ojari brings an animator's sense of timing and graphic punch to the page, making a book built for read-aloud giggles and the very youngest browsers who love to shout out the answer.

More from Dan Ojari →
FO

Finn Ojari

Writer · United Kingdom

Finn Ojari is the young co-creator of the picture book Is This a Plum?, which began as an idea and drawings by him at the age of seven. He shares the byline with his father, the BAFTA-nominated, Oscar-shortlisted animator Dan Ojari, who developed Finn's concept into a bold, interactive peek-through book. Using clever cut-away holes and a call-and-response rhyme, it teases one thing — a plum, a spider — then turns the page to reveal something gloriously unexpected, all the way to a hippo's bum. With high-contrast, graphic artwork and a rhythm built for reading aloud, it is a giggly guessing game and a joyful lesson that things aren't always what they seem — a natural share for toddlers and the very youngest browsers who love to shout out the answers.

More from Finn Ojari →

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Last reviewed · July 2026Suggest a correctionHow we recommend
£7.49£8.99
Waterstones · 2 shops
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