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Tate Publishing · MMXXV
The Dream Factory
Steph Matuku
Picture · ages 5–8

The Dream Factory

Written by Steph Matuku · Illustrated by Zak Atea

Top giftableAdults love it too

A vibrant, dreamlike picture book about the factory that powers a town's imagination, and what happens when a bird flies into the works. The first Tate title by a Maori author, richly illustrated by Zak Atea.

  • Best for5–8
  • FormatPicture
  • Length32 pp
  • Read aloud~6 min

The vibe

What it’s like.

Style

  • Lyrical
  • Literary

Tone

  • Whimsical
  • Warm
  • Inspirational
  • Gentle

Themes

On the pagedreams, imagination, community, factory, birds

Experience meters

Energy3/ 5
Humour2/ 5
Scariness1/ 5
Peril2/ 5
Wonder4/ 5
Cosiness3/ 5
Emotional intensity2/ 5
Conceptual intensity2/ 5

What’s it about?

The story.

On the edge of town stands an amazing building: the dream factory. Every night it sends out a magical mist that fills the sleeping townspeople's heads with wonders, flying cars, flower cakes, talking tigers, and every day they set about making those dreams come true. But when a kereru flutters into the factory and a single feather drifts into a cog, the machinery jams and the dreams stop flowing, and the town must find a way to set imagination loose again. Steph Matuku's warm, whimsical fable is a celebration of creativity and community and the small sparks that keep them alive, brought to life in Zak Atea's luminous, colour-soaked illustrations. The first book from Tate Publishing written by a Maori author and picturing Maori characters, it makes a rich, thought-provoking read-aloud and a lovely prompt for talking with children about dreams, ideas and the things worth making real.

Fit check

Right for your child?

Where it lands by age

A read-aloud for roughly 5-8s, with dense, rewarding artwork and a gently thought-provoking story. Confident readers of 6-8 can manage the text; younger children enjoy poring over the dream-filled pictures alongside an adult.

  • 1
  • 3
  • 5
  • 7
  • 9
  • 11
  • 13
  • Best fit · 5–8
  • Read aloud · 4–8
  • Independent · 6–8

Prose load

Moderate

Visual support

Very high

Reluctant-reader friendly

Workable

Read-aloud quality

Strong

Works well for

  • Reading aloud
  • Reading together
  • Gift-buying
Low sensitivityNo content warnings

Nothing in the book is likely to concern most parents. Safe to recommend without preview.

Bedtime suitability

3 / 5 · Workable

Sensitive-child

5 / 5 · Good fit

Graphic intensity

1 / 5 · None

Best for

  • Imaginative readers
  • Read aloud
  • Diverse representation
  • Creativity

Avoid if

  • Wants fast paced action

Particularly good for children who are…

  • Interested in art and creativity

Why it lands

Why they love it.

Why kids love it

The idea of a factory that puffs out dreams every night is pure wonder, and the pictures burst with flying cars, flower cakes and talking tigers. When a bird jams the works, kids are gripped to see how the town gets its imagination back.

  • Secret world
  • Making a difference
  • Magic powers

Why parents love it

A gorgeously illustrated fable about creativity and community, and a milestone as Tate's first book by a Maori author with Maori characters. Atea's colour-drenched art rewards lingering, and the story opens up rich conversations about dreams and ideas.

  • Beautiful illustrations
  • Conversation starter
  • Cultural representation

About the creators

About the creators.

ZA

Zak Atea

Illustrator

Bio coming soon.

More from Zak Atea

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Last reviewed · July 2026Suggest a correctionHow we recommend

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