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Cover of What Do You Do With an Idea?
Picture · ages 4–8

What Do You Do With an Idea?

Written by Kobi Yamada · Illustrated by Mae Besom

Book 1 of 3 in What Do You Do WithView the full series

Part of the Kobi Yamada universeOpen the collection

Bestseller list
Top giftable

A beautifully simple metaphor story about nurturing an idea even when it feels strange, fragile or too big. A strong entry point for creative children, anxious inventors and adults looking for an inspiring gift book with real child appeal.

  • Best for4–8
  • FormatPicture
  • Length36 pp
  • Read aloud~7 min
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The vibe

What it’s like.

Style

  • Lyrical
  • Literary
  • Conversational

Tone

  • Gentle
  • Inspirational
  • Thought provoking
  • Warm
  • Whimsical

Themes

On the pagenurturing an idea, imagination, creativity, ideas, creative growth, confidence, visual metaphor, fear of judgement

Experience meters

Energy1/ 5
Humour1/ 5
Scariness1/ 5
Peril1/ 5
Wonder4/ 5
Cosiness4/ 5
Emotional intensity2/ 5
Conceptual intensity3/ 5

What’s it about?

The story.

A child is visited by an idea, at first unsure what to make of it. The idea is odd, persistent and not always easy to explain, and the child worries what other people will think. But the more attention and care the child gives it, the more the idea grows, until it becomes something powerful enough to change the world. Kobi Yamada's text is direct, spacious and metaphorical, making the book accessible to young children while leaving plenty for adults to discuss. Mae Besom's illustrations begin in muted tones and bloom with colour as the idea gains life, giving the emotional arc strong visual force. This is one of the best modern picture books for talking about creativity, confidence, originality and why something small inside you may be worth protecting.

Fit check

Right for your child?

Where it lands by age

  • 1
  • 3
  • 5
  • 7
  • 9
  • 11
  • 13
  • Best fit · 4–8
  • Read aloud · 4–9
  • Independent · 6–9

Prose load

Light

Visual support

Very high

Reluctant-reader friendly

Workable

Read-aloud quality

Strong

Works well for

  • Reading aloud
  • Bedtime
  • Reading together
  • Gift-buying
Low sensitivityNo content warnings

Nothing in the book is likely to concern most parents. Safe to recommend without preview.

Bedtime suitability

5 / 5 · Bedtime-friendly

Sensitive-child

5 / 5 · Good fit

Graphic intensity

1 / 5 · None

Best for

  • Creativity
  • Confidence
  • Gift book
  • Growth mindset
  • Visual metaphor

Avoid if

  • Wants funny story
  • Wants concrete plot
  • Prefers high energy books

Particularly good for children who are…

  • Interested in art and creativity
  • Low self esteem
  • Anxiety and worry

In the classroom

How it works in school.

Kobi Yamada's inspiring picture books about ideas, problems and courage — a wellbeing and growth-mindset favourite for read-aloud and discussion.

Classroom role

  • Discussion and empathy
  • Read aloud

Good for teaching

  • Theme

A book children love that happens to support school — never a stand-in for the texts a class is taught with. Reviewed for the classroom · June 2026.

Why it lands

Why they love it.

Why kids love it

The specific weight is the small crowned egg — an idea following a child everywhere, the child unsure what other people will think, slowly working out that paying attention to it is what lets it grow. The Yamada/Besom for the creative child worried about being odd.

  • Making a difference
  • Being special or chosen
  • Transformation

Why parents love it

The Yamada/Besom series opener — Besom's illustrations moving from muted to bloom as the idea takes root, the most-gifted picture book in the US for a reason. Strong on creative agency and originality. Useful for any child quietly protecting something inside them.

  • Beautiful illustrations
  • Conversation starter
  • Great writing
  • Quick to read

In the series

What Do You Do With.

3 books · open the series →

About the creators

About the creators.

KY

Kobi Yamada

Writer · United States

Kobi Yamada is an American author best known for the inspirational picture-book trio What Do You Do With an Idea?, What Do You Do With a Problem? and What Do You Do With a Chance?, all illustrated by Mae Besom, plus Maybe (with Gabriella Barouch) and Trying. Yamada's books sit firmly in the inspirational-gift end of the picture-book market, high-concept, sparse text, painterly art, deliberately giftable. The What Do You Do With… series in particular has become a fixture of US elementary classrooms, graduation gifts and parental shelves of "books to teach my child resilience". Strong appeal for ages 4–10, especially for adults reading alongside.

More from Kobi Yamada
MB

Mae Besom

Illustrator · China

Mae Besom is a Chinese illustrator best known to UK and US children's-book readers as the visual partner on Kobi Yamada's What Do You Do With… inspirational picture-book trio (What Do You Do With an Idea?, What Do You Do With a Problem?, What Do You Do With a Chance?). Besom's style is painterly, atmospheric and tonally restrained, gold-and-grey palettes, soft brushwork, dreamy compositions, in the European-storybook tradition rather than the bright-cartoon mainstream. The What Do You Do With… books are a fixture of US and UK gift-and-classroom shelves. A reliable inspirational picture-book illustrator for ages 4–10, especially for adult co-readers.

More from Mae Besom

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Where to go next…

Escalation reads — a step up in scale, silliness, or stakes.

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Where you’ll find it

On these reading lists.

Buy or borrow

Pick up a copy.

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Last reviewed · April 2026Suggest a correctionHow we recommend

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