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Cover of What Not to Do If You Turn Invisible
Chapter · ages 9–12

What Not to Do If You Turn Invisible

Written by Ross Welford

Part of Ross WelfordView the full series

Top giftableAdults love it tooEndlessly rereadable

Thirteen-year-old Ethel turns invisible by accident — a dodgy herbal tea plus a sunbed — and it's brilliant, until the day it won't wear off. A funny, warm mystery about identity, self-image and uncovering the secret of her own birth.

  • Best for9–12
  • FormatChapter
  • Length404 pp
  • Read aloud~5 hr45 min
Where to buyPaperback
WaterstonesIn stock
£7.99
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The vibe

What it’s like.

Style

  • Conversational
  • Comedic

Tone

  • Funny
  • Exciting
  • Heartwarming
  • Thought provoking
  • Bittersweet

Themes

On the pageinvisibility, family secret, adoption and origins, grandmother, acne

Experience meters

Energy4/ 5
Humour4/ 5
Scariness2/ 5
Peril3/ 5
Wonder4/ 5
Cosiness2/ 5
Emotional intensity4/ 5
Conceptual intensity3/ 5

What’s it about?

The story.

Ethel Leatherhead has a spectacular case of acne, so when a combination of untested herbal medicine and a broken sunbed turns her completely invisible, at least the spots are gone too. With her friend Elliot 'Boydy' Boyd, she works out how to keep her extraordinary new ability a secret — and how to have some fun with it. But when the invisibility one day refuses to wear off, Ethel is plunged into a nightmare of lies, near-misses and real danger, all while trying to unravel the mystery of who she really is and why her grandmother has never told her the truth about her birth. Ross Welford's second novel takes a wildly entertaining sci-fi premise and grounds it in a genuinely moving story about self-acceptance, family secrets and belonging. Sharp, funny and full of heart, with an unforgettable narrator, it confirmed Welford as one of the most inventive voices in middle-grade fiction.

Fit check

Right for your child?

Where it lands by age

Best for readers aged 9-12 reading independently, with good adult crossover appeal. The mystery and mild peril suit older primary and lower-secondary readers; themes of self-image and family secrets reward slightly older or more thoughtful children.

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  • Best fit · 9–12
  • Read aloud · 9–11
  • Independent · 9–12

Prose load

Moderate

Visual support

None

Reluctant-reader friendly

Workable

Read-aloud quality

Strong

Works well for

  • Reading aloud
  • Gift-buying
Moderate sensitivity3 content warnings

Preview before sharing if a child is sensitive to: absent parent, grief, body image.

Bedtime suitability

2 / 5 · Better outside bedtime

Sensitive-child

3 / 5 · Mostly fine

Graphic intensity

1 / 5 · None

Best for

  • 9 to 12
  • Sci fi lovers
  • Female protagonists
  • Mystery fans

Avoid if

  • Very sensitive children
  • Needs low emotional stakes

Particularly good for children who are…

  • Low self esteem
  • Adoption or foster care

Why it lands

Why they love it.

Why kids love it

Turning invisible is the ultimate wish-fulfilment, and Ethel milks it — until it stops being fun and starts being terrifying. The mystery of her own birth keeps the pages turning, and Boydy is the loyal, hilarious best friend everyone wants. Funny, gripping and full of surprises.

  • Becoming invisible
  • Having a secret base
  • The underdog winning
  • Being understood finally

Why parents love it

Beneath the invisibility gimmick sits a thoughtful story about self-image, adoption and the secrets families keep. Welford writes with wit and warmth, never talking down to readers, and handles Ethel's insecurities with real tenderness. A strong shared read that opens up conversations about identity and belonging.

  • Great writing
  • Shared humour
  • Conversation starter

In the series

Ross Welford.

9 books · open the series →

About the author

Ross Welford.

RW

Ross Welford

Writer · United Kingdom

Ross Welford is a British author born in Cullercoats on the north-east coast, a former magazine journalist and television producer who turned to fiction in his fifties. His debut, Time Travelling with a Hamster, was shortlisted for a raft of major children's prizes including the Costa and the Blue Peter Book Award, and established the formula he has repeated to great effect: a huge high-concept idea — invisibility, immortality, parallel worlds, shared dreams — wrapped around ordinary, funny kids and a genuine emotional ache. Across titles such as What Not to Do If You Turn Invisible, The 1,000-year-old Boy, The Dog Who Saved the World and When We Got Lost in Dreamland, Welford pairs brain-bending sci-fi with warm stories of grief, family and belonging. A dependable pick for readers aged 9–12 who want cleverness and heart in equal measure.

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Last reviewed · July 2026Suggest a correctionHow we recommend

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